This Dutch documentary examines the mother of all search engines.
First, company employees explain that Google doesn't produce information, it merely filters websites according to popularity. That's why, say, if you search for "September 11", the first "hit" might be the site of a conspiracy theorist, simply because that site is the buzz of the internet. In a workplace with masseurs and volleyball courts, where employees are encouraged to spend one day of their working week doing something they love, Google strives for neutrality.
The best point is made by Vint Cerf, the man dubbed the father of the internet and a vice-president at Google since 2004. He agrees that information can be manipulated, noting that the makers of this program will be able to manipulate their interviews in the editing suite. One smart cookie.
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